Calder Precision
Precision engineering manufacturer, concept project
Website redesigns that keep what works and fix what doesn't
Most websites don't need to be thrown away, they need to be rethought. We start by auditing what your current site does well, from search rankings to the pages that bring in enquiries, then redesign and rebuild around it so the new site performs better from day one.
Who it's for
- Sites that look dated next to competitors
- Businesses whose services or positioning have moved on
- Sites that are slow, hard to update or awkward to use on a phone
What's included
- Audit of content, analytics and search performance
- Page-by-page redirect and content migration plan
- New site structure and visual design
- Rebuild on a fast, maintainable stack
- Metadata and structured data carried over and improved
- Launch monitoring for rankings, errors and broken links
How we approach it
Audit first
Analytics, search data and enquiry sources tell us which pages earn their place. Those are protected; the rest is rethought.
Nothing lost in the move
Every important URL is mapped to its new home with a permanent redirect, so links, bookmarks and rankings carry across.
Measured after launch
We watch search performance and errors closely after go-live and fix anything unexpected quickly.
See the approach in practice
Interactive concept websites we designed and built to show how we work. The businesses are fictional; the craft is real.
Fieldwork
Recruitment agency, concept project
Questions
Will a redesign hurt our Google rankings?
Handled carelessly, it can. We map every important URL to its new location, set up permanent redirects, preserve and improve metadata, and monitor search performance after launch so issues are caught early.
Can we keep our existing content?
Yes. We review what you have, keep what is performing, improve what isn't and fill the gaps, so nothing valuable is lost.
Can you redesign a site someone else built?
Yes. We can work from a site built on any platform or by another agency, and we assess what can be reused before recommending a full rebuild.
Tell us what you're working on.
A new website, a redesign, a web application or the automation behind it: we'd like to hear what you're planning and give you honest thoughts on how we could help.
Our direct line for new projects is on its way.
We're setting up the way to send us an enquiry, and it will be available on this page soon. Until then, the concept work shows how we approach a brief.
Explore the concept work